Privacy Policy

This privacy policy applies between you, the User of this Website and Hitachi High-Tech Analytical Science Limited, the owner and provider of this Website. Hitachi High-Tech Analytical Science Limited takes the privacy of your information very seriously.

This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website, including any data you may provide through it when you sign up to our newsletter, purchase a product or service, take part in a competition, complete a contact support form, request pricing or a quote, download an asset.

It is important that you read this privacy policy together with any other privacy notice and/or policy of fair processing notice we provide on specific occasions when we are collecting or processing Personal Data about you so that you are fully aware of how and why we are using your data.

This privacy policy supplements the other notices and is not intended to override them.

Definitions and interpretation

1. In this privacy policy, the following definitions are used:

Data : collectively all information that you submit to Hitachi High-Tech Analytical Science Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998;

Cookies : a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

External Third Parties : means:

Hitachi High-Tech Analytical Science Limited, or us : Hitachi High-Tech Analytical Science Limited, a company incorporated in England and Wales with registered number 10707125 whose registered office is at Windrush Court, Abingdon Business Park, Abingdon OX14 1SY;

Internal Third Parties: This means other companies in the Hitachi High-tech Group acting as joint controllers or processors and providing IT and system administration services and undertaking leadership reporting.

Legitimate interest : means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your Personal Data for our legitimate interests. We do not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to do so by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract : means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Personal Data or Personal Information : means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

UK and EU Cookie Law : the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;

User or you : any third party that accesses the Website and is not either (i) employed by Hitachi High-Tech Analytical Science Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Hitachi High-Tech Analytical Science Limited and accessing the Website in connection with the provision of such services; and

Website : the website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. In this privacy policy, unless the context requires a different interpretation:

  1. the singular includes the plural and vice versa;
  2. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
  3. a reference to a person includes firms, companies, government entities, trusts and partnerships;
  4. "including" is understood to mean "including without limitation";
  5. reference to any statutory provision includes any modification or amendment of it;
  6. the headings and sub-headings do not form part of this privacy policy. 

Scope of this privacy policy

3. This privacy policy applies only to the actions of Hitachi High-Tech Analytical Science Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

Data collected

4. In accordance with this privacy policy we may collect, use, store and transfer the following types of Data, which includes Personal Data, from you:

  1. Identification data including first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender;
  2. Job Title;
  3. Profession;
  4. Contact Information including billing address, delivery address, email addresses and telephone numbers;
  5. Demographic information such as post code, preferences and interests;
  6. Financial data including credit references agencies, bank account and payment card details received at the point of transaction;
  7. Transaction details including details of products and services you have purchased from us and other details about payments to and from you;
  8. Technical data including internet protocol IP address, login data, web browser type and version, time zone setting and location, operating system, and the platform. All of this technical data is automatically collected;
  9. A list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);
  10. Profile data including your username and password, purchases or orders placed by you, feedback and survey responses, your interests and preferences that you have provided.
  11. Your preferences in receiving marketing material from us and our third parties and your communication preferences. 

We will not collect Personal Data about race, ethnicity, religious beliefs, sexual orientation, sex life, trade union membership, political views, information on health and biometric data.

How Personal Data is collected:

We use different methods to collect data from and about you including:

Our use of Data

5. Hitachi High-Tech Analytical Science Limited is the "data controller" of this website.

6. We will only retain your Personal Data for as long as necessary for the purposes we collected it for, including for the purposes of satisfying any applicable legal, accounting, or reporting requirements. By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances:

7. Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Data will not be disclosed to third parties. This does not include our affiliates and/or other companies within our group.

8. All Personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see the clause below (Security).

9. We will only use your Personal Data as allowed under law. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website.

9.1 We will generally use your Personal Data:

  1. when it is needed to enter a proposed contract or to perform a contract we have entered into with you;
  2. when it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
  3. where required in order to comply with a legal or regulatory obligation; or
  4. for internal record keeping. 

Generally we do not rely on your consent as a legal basis for processing your Personal Data other than in relation to direct marketing communication to you from ourselves. You have the right to withdraw consent to that form of marketing at any time by contacting us.

9.2 Examples of lawful basis/ legitimate interest for processing Personal Data:

9.3 We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

9.4 If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

9.5 Where we need to collect Personal Data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service order you have with us, but we will notify you if this is the case at the time.


9.6 We may use your identity, contact, technical, usage and profile data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

9.6.1 You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

9.6.2 Please note you can ask us or third parties to stop sending you marketing communications at any time by checking or unchecking relevant boxes on opt in notices and/or clicking unsubscribe when you receive marketing emails from us or by contacting us at any time.

9.6.3 Where you opt out of receiving our marketing communication, this will not apply to Personal Data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

10 Disclosure of your Personal Data

We may have to share your Personal Data with the following for the purposes described above

We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.

Third party websites and services

11. Hitachi High-Tech Analytical Science Limited may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website. The providers of such services have access to certain Personal Data provided by Users of this Website.

12. Any Data used by such parties is used only to the extent required by them to perform the services that we request. Any use for other purposes is strictly prohibited. Furthermore, any Data that is processed by third parties will be processed within the terms of this privacy policy and in accordance with the Data Protection Act 1998.

Links to other website

13. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

14. Hitachi High-Tech Analytical Science Limited may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Hitachi High-Tech Analytical Science Limited. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

15. We may also disclose Data to a prospective purchaser of our business or any part of it.

16. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Controlling use of your Data

17. Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:

Functionality of the Website

18. To use all features and functions available on the Website, you may be required to submit certain Data.

19. You may restrict your internet browser's use of Cookies. For more information see the clause below (Cookies).

Accessing your own Data

20. You have the right to ask for a copy of any of your Personal Data held by Hitachi High-Tech Analytical Science Limited (where such Data is held).


21. Data security is of great importance to Hitachi High-Tech Analytical Science Limited and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

21.1 In addition, we limit access to your Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality.

21.2 We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

22. If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.

23. We endeavour to do our best to protect your Personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Website.


24. We may monitor and record communication with you (such as emails) for quality assurance, training, fraud prevention and compliance purposes.


View the cookies that we use | Change your cookie consent | Revoke your cookie consent

25. This Website may place and access certain Cookies on your computer. Hitachi High-Tech Analytical Science Limited uses Cookies to improve your experience of using the Website and to improve our range of products and services. Hitachi High-Tech Analytical Science Limited has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

26. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

27. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Hitachi High-Tech Analytical Science Limited to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

28. This Website may place the following Cookies:

Type of Cookie and Purpose

Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

29. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details on how to do change or remove Cookies please see, please consult the help menu in your internet browser.

30. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

31. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.


Transfers outside the European Economic Area

32. Data which we collect from you may be stored and processed in and transferred to countries outside of the European Economic Area (EEA). For example, this could occur if our servers are located in a country outside the EEA or one of our service providers is situated in a country outside the EEA. We also share information with our group companies, some of which are located outside the EEA. These countries may not have data protection laws equivalent to those in force in the EEA.

33. If we transfer Data outside the EEA in this way, we will take steps with the aim of ensuring that your privacy rights continue to be protected as outlined in this privacy policy.

34. Your rights

Under certain circumstances, you have the following rights under data protection laws in respect of your Personal Data:

If you wish to exercise any of the rights set out above, please contact us.

34.1 You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, unreasonable or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

34.2 We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

34.3 We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it.

34.4 We may also contact you to ask you for further information in relation to your request to speed up our response.

34.5 If you wish to exercise any of these rights, you should therefore:

34.6 If you wish us to stop processing your Personal Data for direct marketing purposes, you should:


35. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

36. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

37. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

38. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

39. We may change this Privacy Statement from time to time. You should check this Privacy Statement occasionally to ensure you are aware of the most recent version that will apply each time you access this website.

40. It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during your relationship with us.

Credit Card Payments

41. For credit card payments, we do not store credit card details nor do we share customer details with any 3rd parties

You may contact Hitachi High-Tech Analytical Science Limited by email at [email protected].


Our contact details

If you wish to contact us, please send an email to [email protected] or you can write to us at: Windrush Court, Abingdon Business Park, Abingdon OX14 1SY.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.



24 May 2018